A Leicester electric bike specialist has joined forces with iconic Nottingham cycling brand Raleigh to make cycling more accessible and get more people back in the saddle.
Ebike Centres, based on Granby Street, Leicester, are among the first shops in the East Midlands to stock Raleigh’s new electric bicycles, and owner Liam Dunphy hopes the move will encourage people who wouldn’t otherwise cycle to try travelling on two wheels.
To mark the new partnership, the store will be offering free demo rides at Leicester’s Sky Ride event on Sunday 25 August 2013. The Ebike team will be on hand at the staging point beside the Leicester Mercury offices from 10am to 4pm.
Liam said: “There is real demand for electric bicycles. We’ve been opening seven days a week, giving test rides, and the response has been fantastic. Leicester City Council is working hard to make the city a great place for cycling, and we believe electric bikes are a very important step.”
“The Raleigh bikes are ideal for those who would like an extra boost when out cycling, ideal for cycling up hills and commuting into Leicester for work. I use them myself, and it takes me less than fifteen minutes to get from my home in Wigston into the city centre.”
Raleigh’s ebikes use a small lithium-ion battery situated within the rear carrier to provide pedal assistance. A discreet ‘torque sensor’ monitors the pressure a cyclist puts on the pedals and applies power accordingly, giving a smooth ride and speeds of up to 15mph.
Raleigh’s Bryan Harris has helped organise ebike demo days all over the country. He said he was looking forward to working with Ebike Centres and expected the event to be a big success.
“Some of the people attending the demo day will be riding an ebike for the first time which is fantastic, because from experience we know many riders will be instantly converted to the world of pedal-assisted cycling.
“Ebikes are hugely popular in continental Europe and it’s not difficult to understand why. They are highly convenient, very cheap to run and the experience is exactly like riding a regular bicycle – but a lot easier!”
That means they cover a typical four-mile commute in just over 15 minutes without the rider arriving at work in a sweat. They’re also appealing for those who like cycling for leisure and exercise but do not like the strain of hills.
Ebike Centres stock Raleigh’s Velo-Cite, Velo Trail and Velo XC models, for cities and off-road cycle trails, as well as a folding model, the Stow-e-way, allowing commuters to combine their journey with train travel or to leave the car out of town and bike in.
Prices start from £999.
For more information, call 0116 254 0888 or visit ebike-centres.co.uk